Global Product Manager NFC Automotive

Global Product Manager NFC Automotive

Renesas Electronics

Graz, Austria

Job Description

As a Global Product Manager, you will play a pivotal role in driving the growth of the Connectivity - NFC Product Line. You will own the entire lifecycle of your product portfolio, from concept to end-of-life, ensuring its success by aligning customer needs, market trends, and organizational goals. With a focus on innovation, strategy, and cross-functional leadership, you will help position our solutions as market leaders.

Key Responsibilities

  • Product Definition and SCOPE Management:
    • Define product requirements, setting clear objectives, costs, and timelines;
    • Mitigate technical and commercial risks in collaboration with Project Managers throughout the project lifecycle;
    • Serve as the first point of escalation during project execution and support internal and external stakeholders.
  • Business Ownership
    • Manage the gross profit of the product over its lifetime;
    • Maintain and evaluate the product’ positioning, leveraging the (4Ps(Product, Price, Place, Promotion) Own and continuously validate the product’s business case to ensure market relevance and profitability.
  • Lifecycle Management
    • Drive product lifecycle activities, including launches, updates, and end-of-life planning;
    • Oversee product change notifications (PCNs) and discontinuation process.
  • Strategic Leadership:
    • Support and contribute to product roadmap definitions;
    • Develop innovative product ideas, and USPs to achieve market leadership;
    • Provide input to the product line strategy through in-depth customer, market, and competitive analyses.
  • Go-to-market execution:
    • Define and implement product market Introduction plans, ensuring the readiness of “product packages”, training materials, and promotions tools;
    • Train and equip the sales force to ensure effective product promotion and adoption.
  • Customer Engagement and Design-IN Support:
    • collaborate with Regional Product Marketing Teams to monitor and support the DIN funnel;
    • Identify new business opportunities and ensure the teams have the resources to succeed.
  • Market scouting & Innovation:
    • Analyze market trends, competitive landscapes, and emerging technologies to guide innovation;
    • Propose new business models and make-or-buy strategies for inorganic growth.

Qualifications

  • Degree in Electrical Engineering, Industrial Engineering, or related fields;
  • 5+ years of experience in the semiconductor field of product Management;
  • Excellent communication and presentation skills, capable of engaging executive-level stakeholders;
  • Entrepreneurial mindset with a customer-focused and team-oriented approach;
  • Automotive Market understanding – Tier1 and supply channels;
  • Strong technical knowledge of NFC Applications and standards is a plus;
  • Digital Car Key application know-how is a plus;
  • Business fluency in English; and German is a plus;
  • Willingness to travel internationally.

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