Principal Engineer, Product Marketing Specialist

Renesas Electronics

Düsseldorf, Germany

To further strengthen our HPC Product Marketing Team (MCU) at our Düsseldorf location, we are looking for a proactive and results-oriented Principal Product Marketing Specialist to play a key role in driving the growth of our next generation automotive MCU product portfolio across global markets.

Key Responsibilities of the Team:

Support of Renesas Automotive Microcontrollers;
Develop and execute product marketing strategies for our MCU portfolio;
Define product positioning, messaging and differentiation;
Conduct market analysis and competitive benchmarking;
Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products;
Develop and drive market introduction plan (e.g., lead customers, lead market segment/application, etc.) worldwide;
Drive responsible departments for the complete “product package” (documentation, starter kits, flyer, software) for market introduction including training of the sales force for assigned products;
Produce public marketing materials such as whitepapers, press releases, webinars, etc.;
Work with internal 1st and 2nd level support teams for MCU products;
Coordination and effective information exchange with our Renesas global teams.

Qualifications:

Graduate in electronic/computer engineering;
8+ years of experience in product/technical marketing and/or FAE in MCU semiconductor industry;
Experience in the automotive market, understanding of Carmaker and Tier 1 requirements;
Deep knowledge of embedded Microcontrollers (Renesas or other) and Eco-systems;
Good sense of understanding technical requirements and customer expectations;
Strong communication skills, team-oriented and ability to work in a multicultural environment;
Fluent in English (written and spoken) and German (preferable);
Work with software IT infrastructure and standard PC tools (MS-Office);
Ideally experience in:
- Automotive system and E/E architecture;
- Customer negotiations;
- Product definition and requirement management;
- Handling of complex technical RfQ’s in collaboration with key customers;
- MCU architecture/Networking;
- Functional Safety/Security;
- Embedded Software.